Target Audience

When making a film, it is important to think about the target audience. This will help the film maker decide on aspects of the film that will appeal to a certain audience in order to make as much money as possible.


There are several easy ways to collate information on target audience:

• Survey
• Questionnaire
• Focus Group

There are also various aspects that have to be considered when collecting information:

• Gender
• Age
• Interests
• Favourite actors/actresses
• Hobbies
• Job
• Favourite types of film